🌍 Trade Craft: Decoding the Rules of Global Business

Date: 30th September 2025
Time: 10:00 AM onwards
Venue: Seminar Hall 2, Invertis University

The Faculty of Management, Invertis University, proudly hosted “TRADE CRAFT: Decoding the Rules of Global Business”, a dynamic and insightful event organised by the Department of B.Com.

The event aimed to provide students with a deeper understanding of international trade practices, global business trends, and strategic approaches to thrive in a rapidly evolving global marketplace.

With an engaging theme and interactive sessions, the event provided a platform for students to explore real-world trade concepts, engage in case discussions, and explore innovative ideas that shape global commerce today.

👨‍🏫 Leadership and Guidance

The event was held under the able guidance of:

• Advisor: Dr Dheeraj Gandhi (HOD, B.Com)

• Convenor: Dr Mohnish Kumar (Assistant Professor)

Their vision and support played a crucial role in conceptualising and executing the event successfully.

🙌 Student Coordinators

The event was meticulously coordinated by an enthusiastic team of student leaders:

• Akshat Verma

• Dharni Gupta

• Khyati Johari

• Vansh Mehrotra

• Raschit Kaur

• Sahil Tiwari

• Siddhi Agarwal

• Aman Kholiya

Their teamwork and dedication ensured that every segment of the event ran smoothly, making it a memorable learning experience for all participants.

🏛 A Step Towards Global Competence

Events like Trade Craft are designed to prepare commerce students to confidently engage with global markets, aligning academic learning with practical industry insights.

Invertis University continues to foster a culture of learning, innovation, and leadership through such initiatives.

 

 Vibe Marketing: The Essential Strategy for Brands in 2025

 Introduction

The marketing landscape of 2025 transcends traditional sales methodologies. With consumers inundated by advertising, the differentiator lies in emotional resonance, cultural relevance, and mood alignment. This concept—Vibe Marketing—emphasizes cultivating emotional connections over mere product features.

 What is Vibe Marketing?

Vibe Marketing is predicated on generating an emotional and cultural ambiance around a brand. Instead of the conventional customer-centric queries, brands are pivoting towards understanding consumer sentiment: "What mood is our customer in?"

Example: A coffee brand is reframed not just as a caffeine provider but as an enabler of cozy rituals, melodic mornings, and engaging dialogues—elements that forge genuine connections with consumers.

 Real-World Examples of Vibe Marketing

1.  Spotify Wrapped: Each December, Spotify curates a personalised musical summary for users, fostering not only data retention but also a sense of identity and community through mood reflection.

2.  Nike – "You Can't Stop Us" Campaign: Nike encapsulates themes of resilience and empowerment, aligning its branding with motivational narratives that resonate profoundly on an emotional level.

3. Zomato India Notifications: Their clever, culturally contextual push notifications—like "Don't cheat on us with home food tonight!"—embed humour and relatability, forging immediate emotional ties.

  4.    boAt Lifestyle (India): This homegrown brand harnesses vibrant aesthetics and youth-centric cultural touchpoints to sell not just audio products but a compelling lifestyle narrative.

 Why Vibe Marketing Works

Emotions Drive Decisions: Studies indicate that approximately 95% of purchasing decisions are influenced by emotions rather than logical reasoning.

Cultural Relevance: Brands that adeptly weave into trends, memes, and cultural epochs garner increased relatability and audience connection.

Tribes & Community: Shared emotional experiences foster communities of loyal customers who align with the brand ethos.

  How to Implement Vibe Marketing

1.  Leverage Generative AI: Utilise advanced AI tools to produce mood-driven content—from visuals to campaign messaging—at scale.

2.    Focus on Storytelling: Narratives prioritising lifestyle and emotional impact are more resonant than traditional feature-centric approaches.

3.  Play with Aesthetics: Utilise colour theory, auditory elements, short-form videos, and memes to evoke the desired emotional responses quickly.

4.    Social Listening: Engage in active tracking of trends across platforms, such as Instagram Reels, Twitter/X, and festival hashtags, to align with prevailing cultural sentiments.

 Vibe Marketing in the Indian Context

1.    Celebration of Festivals: Campaigns themed around significant festivals, such as Diwali and Holi, that evoke nostalgia and communal joy are effective in reinforcing cultural connections.

2.  Youth Brands: Startups like boAt, Mamaearth, and WOW Skin Science thrive by engaging with aspirational lifestyles, thereby enhancing their cultural affinity beyond mere product offerings.

  Conclusion

Vibe Marketing represents an integration of emotional depth, cultural insight, and creative expression, underpinned by robust analytics. Moving forward into 2025, the most impactful brands will not solely query, "What do we sell?" but will instead introspectively ask, "What vibe do we create?"

News Coverage & Website Coverage

 Unlocking Digital Doors: My Session with B.Com Students

Website 

https://www.invertisuniversity.ac.in/academic/department-of-management/happeningshttps://www.invertisuniversity.ac.in/events-detail-department/awareness-program-on-unlocking-digital-doors-exploring-the-world-of-online-courses-organized-by-b-com-department/5/1140
https://www.invertisuniversity.ac.in/academic/department-of-management
https://www.invertisuniversity.ac.in/

Awareness Program on “Unlocking Digital Doors: Exploring the World of Online Courses”

Unlocking Digital Doors: My Session with B.Com Students

On 12th September 2025, I had the wonderful opportunity to interact with the bright young minds of Invertis University during an Awareness Program organized by the Department of B.Com. The theme of the session was “Unlocking Digital Doors: Exploring the World of Online Courses”, a subject very close to my heart.

As the world of education continues to transform, online courses have become powerful gateways for learning, skill-building, and career growth. During the session, I shared with students how digital learning platforms are creating new opportunities, breaking geographical barriers, and helping learners stay future-ready.

We discussed:

The importance of choosing the right online platforms.

How online certifications can complement their academic degrees.

The balance between classroom learning and digital exploration.

Ways to use MOOCs and e-learning tools for building professional skills.

What made the session truly enriching was the curiosity and enthusiasm of the students. Their questions, perspectives, and eagerness to explore digital opportunities turned the program into a lively and interactive discussion.This program would not have been possible without the constant encouragement and support of Invertis University. I extend my heartfelt gratitude to Prof. Manish Gupta (Dean, Faculty of Management), Dr. Dheeraj Gandhi (HoD, B.Com), and my respected colleagues Dr. Nitin Sareen and Dr. Manmohan Bansal for their continuous guidance. A special thanks also goes to our dedicated student coordinators, Akshat and Ankit, for their sincere efforts in making the event a success.

I firmly believe that digital learning is not just an option anymore, but a necessity in today’s fast-changing world. And seeing our students ready to embrace this shift fills me with optimism.

Here’s to unlocking more digital doors and stepping confidently into the future!