Teaching Portfolio
"I believe that management education is most effective when it bridges rigorous theory with real-world application — every concept taught in the classroom should help a student make a better decision in business and in life."
Courses Taught
Marketing Management
This course introduces students to the fundamental concepts, frameworks, and tools of modern marketing management. Drawing on Philip Kotler's classic model while integrating contemporary developments — digital marketing, sustainability, and customer experience — students learn to design and implement marketing strategies for diverse business environments, with a special focus on Indian and emerging market contexts.
Consumer Behaviour
This course examines the psychological, social, cultural, and demographic factors that drive purchasing decisions. Grounded in research — including Dr. Kumar's own published work on online food delivery consumer behaviour and Muslim consumer purchasing intentions — students develop a deep analytical understanding of why consumers choose, buy, and remain loyal to brands in India and globally.
Services Marketing
Dr. Kumar's primary research specialisation. This course explores the unique challenges of marketing intangible services — covering the 7Ps of services marketing, the SERVQUAL model, service quality dimensions, customer satisfaction, and service recovery. Research-led teaching incorporates Dr. Kumar's own published studies on service quality in Indian insurance and management education sectors.
International Business
This course equips students with an understanding of the global business environment, international trade theories, modes of market entry, and cross-cultural management challenges. Special attention is given to India's role in global trade, FDI flows in emerging economies — a topic of active research for Dr. Kumar — WTO frameworks, and the strategic decisions facing Indian MNCs expanding abroad.
Business Research Methods
Taught by a researcher with a PhD in management and publications in IEEE, Springer, and Emerald journals, this course gives students practical mastery over the complete research process — from formulating a research problem to publishing findings. Strong emphasis on quantitative methods, SPSS and R for data analysis, questionnaire design, and understanding published research in management journals.
Principles of Management
The first management course most students encounter in their academic journey. This foundational course covers the evolution of management thought — from Taylor and Fayol to contemporary leadership models — and equips students with the core management functions of planning, organising, staffing, directing, and controlling (POSDC). A strong emphasis is placed on Indian corporate examples and managerial decision-making.
Research Methodology — PhD Programme
An advanced doctoral-level course designed to equip PhD scholars with the rigorous methodological skills required for independent management research. Taught by Dr. Mohnish Kumar — whose own PhD thesis from AKTU Lucknow applied quantitative research methods to measure service quality across government and private management institutions in Uttar Pradesh — this course integrates philosophy of research, advanced quantitative and qualitative methods, and academic writing for journal publication. Scholars are guided from problem identification through to thesis writing and research dissemination.
Need study materials or guidance?
Email Dr. Kumar for course materials, research guidance, or academic queries.
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