Students Master Professional Branding & LinkedIn Strategy at Invertis University's Skill-Up Session
Attendees of the "From Campus to Career with LinkedIn" skill-up session: participating students and core faculty members at Invertis University, Bareilly
The session saw full participation from B.Com students across all year groups, and was led by Dr. Mohnish Kumar, Assistant Professor, Management Faculty. He shared insights to help students turn their basic LinkedIn profiles into high-impact career launchpads. In his opening address, Dr. Kumar emphasized a key takeaway from local press coverage: "In today's hyper-competitive job market, a college degree alone is no longer enough to stand out. Students must pair their academic learning with intentional professional branding to access the best internship and placement opportunities."
🚀 LinkedIn as More Than a Social Platform
Dr. Kumar emphasized that a polished digital professional identity is non-negotiable for modern graduates, noting that 80% of recruiters now screen candidates' LinkedIn profiles before extending interview offers. He walked students through step-by-step strategies to optimize their profiles, build meaningful professional networks, and access hidden job markets that are never advertised publicly.
Key Skills Taught in the Session:
- Career Building via LinkedIn: Profile optimization, keyword alignment, and personal branding best practices
- Professional Branding: Crafting a digital first impression that grabs recruiters' attention
- Strategic Networking: Building connections that lead to mentorship, referrals, and job offers
- Internship & Placement Access: Leveraging LinkedIn's tools to unlock exclusive opportunities
💡 Holistic Skill Development Focus
The session went far beyond profile creation, addressing the full range of competencies modern employers prioritize:
- Continuous Skill Development: Staying relevant in fast-evolving industries through upskilling
- Verified Online Certifications: Boosting credentials via accredited learning platforms to add weight to profiles
- Long-term Networking: Nurturing professional relationships that support career growth for years
🎓 University Leadership's Vision for Industry-Ready Graduates
The session was graced by core university faculty, who reaffirmed the institution's commitment to bridging the gap between academic learning and industry requirements. Attendees included:
- Dr. Dheeraj Gandhi, Head of B.Com Department & session advisor
- Dr. Manmohan Bansal, Dr. Nitin Sarin, and Dr. Ruchi Rastogi, core faculty members
- Prof. Manish Gupta, Dean, Management Faculty
👥 Student Impact & Feedback
The interactive session included a live Q&A where students asked specific questions about profile customization, content strategy, and professional etiquette on digital platforms. Many students left with actionable next steps to revamp their LinkedIn profiles before the end of the week.
— Final Year B.Com Student, Invertis University
🌟 Commitment to Career Readiness
This skill-up session is part of Invertis University's broader mandate to deliver holistic education that prepares students for long-term success, not just exams. The B.Com Department plans to host follow-up advanced sessions on content creation for personal branding, virtual interview preparation, and industry networking workshops with working professionals over the next semester.
📊 Session Highlights at a Glance:
- ✅ Hands-on LinkedIn profile optimization training for all attendees
- ✅ Live Q&A to address individual student queries
- ✅ Practical takeaway assignments to implement learnings immediately
- ✅ Real-world case studies of Indian graduates who secured roles via LinkedIn
- ✅ Guidance to authenticate personal brands to stand out from other applicants
📰 Local Press Coverage
The session received widespread coverage in leading Hindi dailies across Bareilly, highlighting the university's focus on career readiness for students. Both your attached newspaper clippings are featured below:
First local newspaper clipping featuring event details and attendee list
Second local newspaper clipping highlighting key takeaways for students
📢 Upcoming Sessions
Following the overwhelming success of this session, the B.Com Department will open registration for its advanced LinkedIn strategy workshop for all undergraduate students across the university in April 2026. Students can register via the university's student portal to reserve their spot.
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