Research & Publications — Dr. Mohnish Kumar | Invertis University
Dr. Mohnish Kumar — Invertis University, Bareilly
Academic Research
Research & Publications
Dr. Mohnish Kumar · Assistant Professor · Invertis University, Bareilly
24 Citations
h-index 3
13 Publications
2 Patents
PhD · AKTU 2019
13 Publications
24 Citations
h=3 h-index
2 Patents
2013 Since
Research Philosophy
"Every 1% rise in FDI inflows corresponds to a 0.4% gain in GDP growth — research that bridges theory and real-world economic impact."
Dr. Mohnish Kumar
FDI Inflow in Emerging Economies · IEEE SIBF 2023
ResearchGate ↗
PhD Thesis
PhD Thesis
Dr. A.P.J. Abdul Kalam Technical University, Lucknow · 2019
2019
PhD
Measuring Service Quality in Management Education: A Study of Government and Private Institutions of Uttar Pradesh
Kumar, M. — Doctoral Thesis · AKTU Lucknow · 2019
Doctoral Thesis
Service Quality
Management Education
Uttar Pradesh
Scholar ↗
Patents
Patents
Indian Patents · Published & Granted
2 Patents
01
A Data Mining-Based Student Performance Analysis System
Indian Patent · Published: 09 May 2022
Patent · 2022
Data Mining
EdTech
Student Analytics
Scholar ↗
02
Method for Measuring and Managing Brand Equity in Hospitality Industry
Indian Patent · Published: 22 December 2023
Patent · 2023
Brand Equity
Hospitality
Scholar ↗
03
Adaptive Learning System with Personalized Content Recommendation
Indian Patent · IN 36/2,023 · Filed August 2023
Patent · 2023
Adaptive Learning
AI · Personalization
Scholar ↗
International Publications
International Publications
Springer · Emerald · IEEE · ABDC Ranked Journals
9 Papers
01
Demystifying the Effects of Cognitive Schema on Consumer Buying Patterns: An In-Depth Exploration Utilizing Deep Learning Technique
Rizvi, A.A., Ahmad, S., Kumar, M., & Kamal, Y. — Quality & Quantity, pp. 1–28. Springer · 2026
Springer · Q1 · 2026 Deep Learning Consumer Behaviour
Scholar ↗
02
Understanding the Dynamics of Muslim Consumer Behavior: Unraveling the Threads of Awareness, Perception, and Purchasing Intentions
Bansal, M., Kumar, M., Sharma, S., & Afzal, A. — Journal of Islamic Marketing, Vol. 16(6), pp. 1650–1666. Emerald · 2025
Emerald · ESCI · 2025 Islamic Marketing Consumer Behaviour
Scholar ↗
03
Exploring the Ethical Use of Artificial Intelligence in Marketing and Advertising
Biswal, B.K., Choudhary, S.L., Dixit, R.S., Srivastava, P., & Kumar, M. — Journal of Informatics Education and Research, Vol. 3(2), pp. 1566–1572. ABDC · 2023
JIER · ABDC · 2023 AI Ethics Marketing
Scholar ↗
04
Exploring the Role of Demographic and Psychographic Variables in Shaping Consumer Behavior towards Online Food Delivery Services
Bansal, M., Sharma, S., Kumar, M., Grover, D., & Saxena, S. — iSemantic 2023, pp. 198–203. IEEE · 2023
IEEE · iSemantic · 2023 Food Delivery Consumer Behaviour
ResearchGate ↗
05
FDI Inflow in Emerging Economies: An Empirical Analysis
Sharma, S., Bansal, M., Saxena, A.K., Kumar, M., & Pant, N.B. — SIBF 2023, pp. 201–205. IEEE · 2023
IEEE · SIBF · 2023 FDI · BRICS Emerging Economies
ResearchGate ↗
06
Service Quality Assessment: A Study of Consumer Satisfaction in Indian Insurance Sector
Anjor, P., Ali, S.H., Kumar, M., & Verma, V.K. — IOSR Journal of Business and Management, Vol. 16(3), pp. 34–41 · 2014
IOSR-JBM · 2014 SERVQUAL Insurance Sector
ResearchGate ↗
07
Service Quality Dimensions: Analyzing Perceptions & Expectation in Indian Insurance Industry with Respect to Kaval Region of Uttar Pradesh
Anjor, P., & Kumar, M. — International Journal of Marketing and Technology, Vol. 3(1), p. 167. IJMRA · 2013
IJMT · IJMRA · 2013 Service Quality Insurance
Scholar ↗
National Publications
National Publications
Invertis Journal of Management · IOSR-JBM · Unmilan
4 Papers
01
Assessing Service Quality Dimension: A Study on Indian Management Education Sector
Kumar, M. — Invertis Journal of Management, Vol. 11(2), pp. 69–78. Invertis University · 2019
Invertis Journal · 2019 Service Quality Management Education
Scholar ↗
02
Impact of SQL Dimensions on the Satisfaction Level of Students of Management Institutions in U.P., India
Kumar, M., Rizvi, I., & Kakkar, D.N. — IOSR Journal of Business and Management, Vol. 19(10), pp. 46–58 · 2017
IOSR-JBM · 2017 SQL Dimensions Student Satisfaction
Scholar ↗
03
A Study of the Association Between SQL Dimensions: Core Service Policy, Service Delivery Process and Physical Evidence with the Satisfaction Level of Students of Management Institutions in U.P., India
Kumar, M., Rizvi, I., & Kakkar, D.N. — IOSR Journal of Business and Management, Vol. 19(10), pp. 25–45 · 2017
IOSR-JBM · 2017 Service Delivery Physical Evidence
Scholar ↗
04
Comparative Study of Attitudes of CBSE and UP Board Teachers towards Students
Dq, K.S., Chhatra, M.Ed., & Kumar, M. — Unmilan, Vol. 23(6), pp. 13–24 · 2020
Unmilan · 2020 Education Teacher Attitudes
Scholar ↗
Research Guidance
Research Guidance
PhD & MBA Thesis Supervision · Invertis University
Ongoing
PhD & Research Thesis Supervision
Faculty of Management · Invertis University, Bareilly
Dr. Kumar actively mentors research scholars and postgraduate students in their thesis work, with particular expertise in Marketing of Services , Consumer Behaviour , Service Quality , and Management Education . He provides guidance across all phases of the research process — from topic selection and literature review to data analysis and final submission.
Marketing of Services
Consumer Behaviour
Service Quality
FDI Research
Management Education
Interested in research guidance?
Reach out to discuss your research topic or collaboration ideas.
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